How to Find Out if Your Copywriter is Good
If you want to use the internet to make money, you'll need a website. That site has to be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's wise to hire someone who is well-qualified to compose the text for your site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Apparently, however, not every copywriter is as effective as the next one. Some of these copywriters have lots of talent. Some, on the other hand, aren't talented at all but are trying their hand at copywriting because someone told them that online writing would be a cinch. The following are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter who wants to compose web copy must have a site that features their biography, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own web site, how can they help you create yours? Observe the copy on their web site as well. If it is full of errors this is a bad sign.
Do you react favorably while you read the web copy on the writer's web site? This is more involved than just noticing grammar and spelling errors. Does the text make you feel any sort of emotional reaction? Does the copy prompt you to like him or her? Does the web copy make you want to follow up and discover more about the copywriter? Does it make you feel like you have to hire the writer straightaway? Does the website copy make you want to run away? Does the copy push you to be angry? All of these are important reactions and you should take note of them.
Do some more background search on the copywriter. Look for reviews for the writer on unbiased websites and forums. It is apt that the only reviews on the copywriter's website are going to be good ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on websites that aren't run by or able to be manipulated by the writer him or herself. Closely examine these postings. You should also ask the copywriter for a couple of references. Make sure that you follow up and actually get a hold of those references and ask for an honest opinion from them.
Make sure you spend at least a little time reading samples furnished by the writer. Ask the writer to send you several recommended you read samples that aren't already provided on the site. This is especially important if the copywriter says he or she is an expert in a specific field. If the writing is obscure and reads like a reproduced Wikipedia article, you better move on.
You have lots of choices available to you when you're trying to figure out whether or not to hire a copywriter. hire freelance copywriter It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.