Start with Copywriting Principles and Stick with Them
Want To Write Killer Copy - Start with Copywriting Principles
If you are seriously intrigued with copywriting and want to learn it, then you can just find a reputable way to learn it and go from there. But think about what it happening with a sales letter - those words are meant to essentially make someone want to spend their money which is quite a challenge. What is fascinating about copywriting principles is they have hardly changed in a very long time, and you must know them if you want to write copy.
Among other things, patience will be needed on your part if you aspire to greatness. If you ever think you are ready for prime time, then find a way to promote a sales letter - you may find it a very humbling experience. You know that some people become very good or even great, and there are no short cuts to getting there other than how you learn and from whom. It is tough to learn totally on your own unless you are able to get assignments that are real so you can know your conversion rates. Yes, like we always say - you need a firm basis of knowledge in order to advance. We tend to feel even the very best writers will tell you that there is always something new to learn.
If you can, try to gain a sense of your own writing in terms of value to other people. People are more inclined to give up when all they ever get is beaten up in some way, and you may have to endure that while you are getting started. Obviously you have to become independent on all fronts, so do what you can to get needed feedback and reinforcement, if possible. Become your own critic, because this is one principle that will never fail you - as long as you're able to push in the right direction.
There are lots of ways to provide evidence that what you are claiming in your copy is accurate; that is something you have to do. Obviously you know that if you cannot do that to a sufficient extent, then you will have conversion problems. A lot of times all you have to go on are the testimonials provided by the product creator. There are differing scenarios in which the trust level will be higher or lower, but never mind that a little bit because the proof of claims assertion still applies.
No getting around the need to learn the principles of copywriting if you want to learn how to do it. Tons of advanced methods and techniques, so do not think you will become bored or great site stop learning.