How to Find Out if Your Copywriter is Good
If you wish to use the internet to make money, you'll need a site. If you want that web site to help you bring in money, it should be really well written. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to create the text for your website. A good copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Naturally, not all copywriters are created equal. Some of them are crazily awesome. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. Below are a couple of ways to help you tell them apart.
Does the copywriter have his or her own site? Any copywriter worth hiring is going to have his or her own site that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own web site, how are they going to be able to help you put up yours? Examine the copy on the writer's site. If it is full of typos and grammar errors this is not a good sign.
How well do address you react to the copy on the copywriter's web site? This is more involved than simply noticing grammatical errors and syntax errors. Does the site copy cause an emotional response as you go over it? Does it make you warm up to him or her? Does the copy make you want to follow up and find out more about them? Does the copy make you raring to hire them right away? Does it make you feel like you have to get out of there? Does the website copy make you mad? These why not find out more are all extremely important responses and they demand your attention.
Do a background research on the writer. Try to find reviews on online forums and third-party sites. It's extremely likely that the only reviews you will come across on the writer's website are going to be positive. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Examine closely these reviews and testimonials. Ask the copywriter to provide several references. Make sure that you follow up and really get a hold of those references so that you can get an honest opinion from them.
Be sure you spend at least a little time going over samples supplied by the writer. Ask the writer to send you several samples that aren't already provided on the site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have many choices available to you when you're trying to determine whether or not to pay for a copywriter. It's important to do your research and look beyond the writer as a person and discover what you can about his or her reputation and character.